Geocoding stays free, forever — and so do the dry-run preview, the incremental mode and the honest status column. Pro adds what this job never had before, and every tool we ship next.
Everything the previous add-on did, kept free on purpose — on your own Google daily allowance, with a visible counter.
The suite is growing, and this price will rise as tools are added. If you buy now, your price never does — early licences keep their rate at every renewal.
Your licence is a key, not an account. After payment you receive a licence key. You paste it once into the add-on, and it is verified inside your own Google account by checking its signature — there is no call to any server of ours, and nothing about you or your spreadsheets is transmitted to us. The key stays in your account; you can remove it yourself at any time.
The free tier runs on the geocoding allowance Google gives your own account (1,000/day consumer · 10,000/day Workspace). Pro users can attach their own Google Maps Platform API key: geocoding then runs on that key, with no daily cap from Apps Script. The key is kept in your own Google account and is sent only to Google Maps with each geocoding request; any Google Maps Platform billing it incurs is between you and Google. It never reaches any server of ours.
You drop back to the free tier. You are never locked out of your own data: geocoding, the preview, the incremental mode and the status column keep working. We think being cut off from a tool you already installed is a bad way to treat people.
Write to gheorghe.beschea@overheat.agency — a person answers, usually within a business day. Team and domain licences available; just ask.